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Brand Storytelling for YES EdTech

Empowering the Next Gen of Changemakers.

100%
Flexible Models
50K+
Students Reached
Measured through engagement and educator adoption.
01 — The Problem
  • Complex startup and financial concepts felt intimidating to younger audiences.
  • Educators struggled to integrate rigid materials into diverse classroom settings.
02 — The Strategy
  • Developed an engaging, narrative-driven animated curriculum.
  • Visualized flexible class models to empower teachers.
  • Built an inspiring brand language that resonates with Gen Z.
03 — The Execution
Video Thumbnail

Script

  • Conversational, uplifting tone.
  • Simplified entrepreneurial terms.
  • Focus on real-world impact.

Visuals

  • Bright, optimistic color palette.
  • Relatable character designs.
  • Iconography for quick learning.

Animation

  • Energetic and fluid motion.
  • Attention-holding transitions.
  • Modular segments for flexibility.

Sound

  • Inspiring backing track.
  • Youthful, confident voiceover.
  • Interactive sound cues.
04 — The Outcome
Before
Dry, textbook-style lectures.
After
Empowered learning environments.

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